News from the open internet.

I’ve created hundreds of illustrations for The Current, Trade Desk’s online source for up-to-the-minute news on all things ad tech, AI, CTV, online retail, and the future of the web.

Change your mind. Change your habits. Change for good.

With an iterative, data-informed testing approach, I created dozens of new concepts and designs on a weekly basis for paid social, email, and digital brand pieces. I also led shoots to produce the work.

Who do you think I am…?

Despite winning numerous awards, taste tests, and international spirit competitions, Smirnoff remains reasonably priced and always humble. Much like Ted… tries… to be.

Got opinions on other people’s parenting?  Call now!

As a part of the Yoplait #MomOn campaign, we set up a hotline for all the unsolicited opinions moms receive on the daily. Yes it's a real number, but you'll never reach a real human, just an endless labyrinth of phone tree options. Go ahead, give it a call.

We created guerilla OOH print and placed it in the mom-iest neighborhoods in NYC and partnered with mom influencers to share their struggles. Our film had a one-time-only broadcast appearance during The Bachelor which had our phones ringing off the hook.

With one headline at a Harlem train station we trolled the leader of the free world and turned Smirnoff into an overnight viral success. When a commuter posted the ad on Twitter, it quickly took off, making it's way to the front page of Reddit in one day.

The story was picked up by the international media, and was even a segment on Conan.

16 words. 1 billion impressions.
PAWMASTE

No city loves dogs quite as much as San Diego. It’s at the top of every list of dog friendly cities in the US. 

For Facebook’s Keep It Local campaign, we showcased all of San Diego’s dog-centric local businesses in a doggie wellness retreat worth barking about - “Pawmaste.”

Dogs and their humans could participate in yoga sessions, meditation, reiki, aura readings, and of course, snacks. To top it all off, several doggos who were up for adoption found their forever homes that day.

Nature makes us better

We get our energy from the sun. We get our oxygen from the air. We are better people when we connect with nature. We are better people when we take care of nature too.

Nature Valley asked us to make a spot highlighting their proud support of US National Parks, with their granola bars keeping you energized on your journeys.

Watch IT the Facebook way.

Facebook what? Facebook Watch. No, it’s not a watch, it’s Facebook’s video section where you can watch original content together with friends, family and other fans. The ads of course were also created the Facebook way: optimized, A/B tested and so on.